On Brand - Licht, Aliza
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"Your job title isn't your brand, nor is the name of your company. You are your brand--because what you do today may not be what you do tomorrow. When you give meaning to your own name, it secures your professional longevity. If you don't do the work to communicate your value, other people will happily make up their own version of your story--or worse, forget about you our personal brand is strong, your name is dropped in rooms you're not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself--and articulating the message you want to…mehr

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Produktbeschreibung
"Your job title isn't your brand, nor is the name of your company. You are your brand--because what you do today may not be what you do tomorrow. When you give meaning to your own name, it secures your professional longevity. If you don't do the work to communicate your value, other people will happily make up their own version of your story--or worse, forget about you our personal brand is strong, your name is dropped in rooms you're not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself--and articulating the message you want to send-- are paramount to success. Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you."--
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Autorenporträt
ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous Twitter phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.