This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.
This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.
E. D. Dover is professor of political science, public policy and administration at Western Oregon University.
Inhaltsangabe
Part 1 Part 1: Introduction Chapter 2 Chapter 1: Introduction and General Overview Chapter 3 Chapter 2: Overview of the Election Campaigns Part 4 Part 2: The Nomination Campaigns Chapter 5 Chapter 3: Democrats: The Early Votes Chapter 6 Chapter 4: Democrats: Obama Versus Clinton Chapter 7 Chapter 5: The Republican Nomination Campaign Part 8 Part 3: The General Election Chapter 9 Chapter 6: The Obama Campaign Chapter 10 Chapter 7: The McCain Campaign Part 11 Part 4: Observations Chapter 12 Chapter 8: Discussion and Conclusions 13 References 14 Index 15 About the Author
Part 1 Part 1: Introduction Chapter 2 Chapter 1: Introduction and General Overview Chapter 3 Chapter 2: Overview of the Election Campaigns Part 4 Part 2: The Nomination Campaigns Chapter 5 Chapter 3: Democrats: The Early Votes Chapter 6 Chapter 4: Democrats: Obama Versus Clinton Chapter 7 Chapter 5: The Republican Nomination Campaign Part 8 Part 3: The General Election Chapter 9 Chapter 6: The Obama Campaign Chapter 10 Chapter 7: The McCain Campaign Part 11 Part 4: Observations Chapter 12 Chapter 8: Discussion and Conclusions 13 References 14 Index 15 About the Author
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