Richard L. Brandt

One Click

Jeff Bezos and the Rise of Amazon.com

• Broschiertes Buch

Produktbeschreibung

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.

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Produktdetails

• Verlag: Penguin / Penguin Books UK
• Seitenzahl: 224
• Erscheinungstermin: 2. August 2012
• Englisch
• Abmessung: 205mm x 131mm x 18mm
• Gewicht: 166g
• ISBN-13: 9780670920679
• ISBN-10: 0670920673
• Artikelnr.: 34246231

Autorenporträt

Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.