One Million Readers - Wagner-Stafford, Boni
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Unlock the secrets to successful book marketing Crafting a book is challenging, but navigating the maze of book marketing can feel like scaling a mountain. In "One Million Readers," Boni Wagner-Stafford offers a lifeline to authors, whether traditional or self-published, who seek confidence in promoting their nonfiction works. This comprehensive guide is your roadmap to mastering book marketing and achieving tangible results. Discover why developing your own tailored marketing strategy is key to your author career and business success. Boni Wagner-Stafford expertly leads you through each step,…mehr

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Produktbeschreibung
Unlock the secrets to successful book marketing Crafting a book is challenging, but navigating the maze of book marketing can feel like scaling a mountain. In "One Million Readers," Boni Wagner-Stafford offers a lifeline to authors, whether traditional or self-published, who seek confidence in promoting their nonfiction works. This comprehensive guide is your roadmap to mastering book marketing and achieving tangible results. Discover why developing your own tailored marketing strategy is key to your author career and business success. Boni Wagner-Stafford expertly leads you through each step, starting with making sure you're creating a book that resonates with your target reader audience. ¿ In Section One, Getting Started, delve into defining your objectives, identifying your target audience, and honing your unique selling proposition, or USP (yes, as an author of nonfiction, you should have one!). ¿ In Section Two, Messages and Methods, embark on a guided exploration of crucial decisions you'll want to make about your online presence, social media engagement, public relations, reader reviews, email marketing, book launches, and advertising. ¿ Section Three, Taking Action, equips you with the tools to create a tactical timeline, compile contact lists, set measurement benchmarks, and finalize a polished marketing strategy. Real-life examples illuminate each concept, ensuring practical application to your unique book. In "One Million Readers," Boni Wagner-Stafford demystifies book marketing, empowering indie authors to craft and execute a tailored strategy that aligns with their goals. Boni Wagner-Stafford, publisher at Ingenium Books and author of "The Best Memoir," "One Million Readers," and "Rock Your Business," draws from her extensive background in publishing, journalism, government media relations and PR, to deliver a comprehensive approach to book marketing. Connect with Boni and learn more about her work at @ingeniumbooks or visit https://www.ingeniumbooks.com. Unlock the secrets to successful book marketing and propel your author journey forward with "One Million Readers."
Autorenporträt
Boni Wagner-Stafford is publisher at Ingenium Books, a hybrid publishing house that publishes the stories behind the news: stories that awe, inspire, enlighten, and challenge... that show how to transform our relationships, bodies, health, finances, businesses, or ourselves... that build trust in the universe... that demonstrate our innate resilience...and that prompt us to re-think what's possible. She's also author of "The Best Memoir: How to Write It When You Don't Know How." As an award-winning former Canadian journalist, working under the names Boni Fox and Boni Fox Gray, Boni covered politics, government, social and economic policy, health care, organized crime, fires, floods, and extreme weather, because even in thsse days every reporter had too cover wild weather. She won several Canadian Association of Broadcaster (CAB) awards and a Jack Webster Award for best documentary. Boni also held senior management roles in government where she was responsible for media relations and strategic communications planning. There she worked on, or was responsible for, sub-national budget documents, policy white papers, and other public-facing reports. Boni has been at the controls of a helicopter, canoed in the wild backcountry of Northern Ontario, jumped out of an airplane (twice), been skiing in the Rocky Mountains, and hitchhiked across British Columbia (much to her parents' chagrin). Boni has moved more than 50 times, lived in 17 different cities/towns in Canada and Mexico and France, including three years living full-time on her sailboat, Ingenium. She lives in Puerto Vallarta, Mexico.