One-To-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences - Wirth, Karl; Sweet, Katie
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For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today. In this book--now in its second edition--discover what one-to-one personalization is all about, how it's evolved and what the future entails. Learn…mehr

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Produktbeschreibung
For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today. In this book--now in its second edition--discover what one-to-one personalization is all about, how it's evolved and what the future entails. Learn how it's driven by machine learning, delivered across channels and powered by in-depth customer data brought together in a customer data platform (CDP). Get inspired by the potential for your business and gain insights on how to develop your own personalization strategy and program. Discover how to turn the one-to-one dream into a reality.
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Autorenporträt
Karl is the CEO and Co-founder of Evergage, which provides the market-leading real-time personalization and customer data platform. Together with Greg Hinkle, Evergage's CTO, Karl founded Evergage in 2010 with the vision of building the next generation customer experience platform--one that not only analyzed data but acted on it in the moment. Today, Evergage provides this solution, along with expert strategy and guidance, enabling hundreds of leading companies to realize the dream of one-to-one personalization. Prior to Evergage, Karl spent 10 years as a product and marketing innovator at several leading companies including RSA Security and Red Hat. He led the development of next-gen software businesses in security, cloud computing and marketing technology. Karl graduated from Harvard with a degree in Physics, and is the proud husband of Elizabeth Wirth and the father of four awesome kids.Katie is the Director of Content Marketing at Evergage. With a background in content and product marketing, she is responsible for creating content, managing and writing for the Evergage blog, and sharing the one-to-one vision with the world. She is a frequent writer on a variety of digital marketing and personalization topics. Katie holds an MBA from the D'Amore-McKim School of Business at Northeastern University, and she can often be found reading, traveling and trying adventurous foods.