One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
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Autorenporträt
Joost van Dreunen
Inhaltsangabe
Preface Acknowledgments Introduction Part I. Games as a Product 1. Digitalization of Interactive Entertainment 2. Games Industry Basics 3. Empire on the Edge of the Volcano Part II. Games as a Service 4. Everyone IS a Gamer Now 5. Myth of the Mobile Millionaire 6. Greatly Exaggerated Death of the Console 7. Glorious Return of PC Gaming Part III. Games as Media 8. Epic Quest for Intellectual Property 9. Watching Other People Play Video Games, and Why 10. Next-Gen Revenue Models Conclusion Appendix: Empirical Procedures Notes Bibliography Index
Preface Acknowledgments Introduction Part I. Games as a Product 1. Digitalization of Interactive Entertainment 2. Games Industry Basics 3. Empire on the Edge of the Volcano Part II. Games as a Service 4. Everyone IS a Gamer Now 5. Myth of the Mobile Millionaire 6. Greatly Exaggerated Death of the Console 7. Glorious Return of PC Gaming Part III. Games as Media 8. Epic Quest for Intellectual Property 9. Watching Other People Play Video Games, and Why 10. Next-Gen Revenue Models Conclusion Appendix: Empirical Procedures Notes Bibliography Index
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