S. M. Ferdous Azam, Zhakkuline Tham, Ali Khatibi

Onlajn-pokupki w Malajzii

Vliqnie populqrnosti na tradicionnuü roznichnuü torgowlü

• Broschiertes Buch

Produktbeschreibung

Tehnologii pronikli wo wse sfery zhizni cheloweka. Internet uprostil global'nuü swqz' dlq lüdej i sozdal nowye wozmozhnosti dlq obscheniq mezhdu otdalennymi geograficheskimi tochkami. Chislo potrebitelej, predpochitaüschih sowershat' pokupki onlajn, neuklonno rastet na protqzhenii neskol'kih let. Internet-magaziny, wklüchaq Lelong, Carousel, Zalora, Lazada, 11street i Shopee, otkryli magaziny w strane, chtoby wospol'zowat'sq ätoj tendenciej. Udobstwo i dostupnost' Interneta powysili priwlekatel'nost' ätih wariantow pokupok. Razlichnye kommentatory rezko kritikuüt pagubnoe wliqnie, kotoroe äti onlajnowye roznichnye kompanii okazywaüt na magaziny "kirpich i minomet" w strane. Dannoe issledowanie naprawleno na ocenku ätogo utwerzhdeniq i kolichestwennuü ocenku wliqniq internet-magazinow na roznichnyj sektor strany. V celom, issledowanie pokazalo, chto bol'shinstwo respondentow imeüt opyt pokupok cherez Internet, i chto udobstwo i otsutstwie ogranichenij po wremeni qwlqütsq wazhnymi faktorami, sposobstwuüschimi ih uspehu. Odnako tradicionnye magaziny wse esche mogut konkurirowat' s internet-magazinami, esli oni podcherknut swoi preimuschestwa w obespechenii real'nogo opyta pokupok.

Produktdetails

• Verlag: Sciencia Scripts
• Seitenzahl: 84
• Erscheinungstermin: 29. März 2022
• Russisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 143g
• ISBN-13: 9786204584119
• ISBN-10: 6204584111
• Artikelnr.: 63673234

Autorenporträt

Associate Professor Dr. S. M. Ferdous Azam is a highly knowledgeable academic who is deeply passionate about his field of expertise, and Dr. Indika Sirinaga is a senior banker with a proven track record in the banking industry. Both of them are affiliated with Management and Science University and professional organisations in Sri Lanka as well.