Online Customer Experience and Service Quality in Malaysia - Salimi, Meysam;Salehi, Mehrdad;Sazmand Asfaranjan, Yasha
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Nowadays, online product communities have turned into an integral element of Web-based strategies of many corporations such as Sony, Microsoft, IBM, and the motorcycle manufacturer, Ducati. This facility allows customers to make contact with companies and also among themselves. Hence, these conditions adopt the concept of customer experience in the online environment as well. Current book is a quantitative research that attempts to develop a new framework to illustrate the relationship between service quality and customer experiences in the online environment in Malaysia. This country being an…mehr

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Produktbeschreibung
Nowadays, online product communities have turned into an integral element of Web-based strategies of many corporations such as Sony, Microsoft, IBM, and the motorcycle manufacturer, Ducati. This facility allows customers to make contact with companies and also among themselves. Hence, these conditions adopt the concept of customer experience in the online environment as well. Current book is a quantitative research that attempts to develop a new framework to illustrate the relationship between service quality and customer experiences in the online environment in Malaysia. This country being an Asian country in the east of Asia, has been engaged in virtual space in its transactions, and because of the availability of new technologies, most Malaysian people are also actively using online services.
Autorenporträt
Meysam Salimi hat an der Universität Bergamo in Italien im Bereich menschliche Entwicklung und Arbeitsmarkt promoviert und ist Gastwissenschaftler am International Institute of Sustainability Management (IISM) - SRH Hochschule Berlin in Deutschland. Mehrdad Salehi und Yasha Sazmand sind Absolventen des MBA Global Marketing der Management and Science University in Malaysia.