Matthias Schu

Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

• Gebundenes Buch

Produktbeschreibung

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

Produktdetails

• Handel und Internationales Marketing Retailing and International Marketing
• Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
• Artikelnr. des Verlages: 978-3-658-18214-4
• 1st ed. 2017
• Seitenzahl: 152
• Erscheinungstermin: 24. Mai 2017
• Englisch
• Abmessung: 216mm x 153mm x 13mm
• Gewicht: 302g
• ISBN-13: 9783658182144
• ISBN-10: 3658182148
• Artikelnr.: 48076696

Autorenporträt

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

Inhaltsangabe

Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

Rezensionen

"New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective." (Erfurter Hefte zum angewandten Marketing, (54), 2017)