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High Quality Content by WIKIPEDIA articles! Online identity management (OIM) also known as online image management or online personal branding or personal reputation management (PRM) is a set of methods for generating a distinguished Web presence of a person on the Internet. That presence could be reflected in any kind of content that refers to the person, including news, participation in blogs and forums, personal web sites (Marcus, Machilek & Schütz 2006), social media presence, pictures, video, etc. Online identity management also refers to identity exposure and identity disclosure, and has particularly developed in the management on online identity in social network services (Tufekci 2008) or online dating services (Siibak 2007).