Online Learning Today is an incisive, no-nonsense guide on why, how, when, and where to use e-learning. Shea-Schultz and Fogarty show why an organization should (or should not) implement e-learning, what should and should not be taught online, how to design and deliver it, and where to incorporate it in the organizational structure. Addressing professionals who want to maximize the effectiveness of online learning in their own organization, the authors teach seven key strategies to ensure success. They show how to tailor courses to the needs of the learner; ensure enterprise-wide buy-in;…mehr
Online Learning Today is an incisive, no-nonsense guide on why, how, when, and where to use e-learning. Shea-Schultz and Fogarty show why an organization should (or should not) implement e-learning, what should and should not be taught online, how to design and deliver it, and where to incorporate it in the organizational structure. Addressing professionals who want to maximize the effectiveness of online learning in their own organization, the authors teach seven key strategies to ensure success. They show how to tailor courses to the needs of the learner; ensure enterprise-wide buy-in; leverage time- and money-saving benefits; get a grip on technology; effectively design course materials so people can and will use them; connect with global participants; and successfully partner across and outside the organization. Online Learning Today offers a unique new perspective on how organizations can truly leverage learning on the Internet.
Heather Shea-Schultz is a partner with the Canaan Consulting Group (CCG) and the former president of Tom Peters’ training company. She was an executive vice president of Learn and an Accenture (formerly Anderson Consulting) consultant. An internationally recognized speaker and consultant, she brings computers to rural Kenya and installs them for a month each year. In addition, she is on the advisory board of Interactive Training, Inc. Heather is coauthor with Chip Bell of Dance Lessons: Six Steps to Great Partnerships in Business and Life (Berrett-Koehler, 1998). John Fogarty is a published novelist, columnist, seasoned e-learning writer, and former stand-up comedian. He is the author of The Haunt, a novel published by Warner Books (1990). Since then, John has written four more novels of mystery and suspense and penned three motion picture screen- plays, all sold to DreamLine Productions. A professional writer with over twenty-five years’ experience, John is also a published poet and short story author. Certified in Human Performance Technology’s Accomplishment-Based Curriculum Design by the Moore Institute, he has written extensively on the opportunities of the new economy and technology. He’s also the “technical guy” of this writing team, one of those half-crazed e-fiends who create online learning modules and courses.
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Dedication Preface Acknowledgments Introduction: From WOW to Now and Beyond The e- Was for Entropy So, Where Are We Now? How Did We Get Here? Where Are We Going? Who’s King of the Castle? The Learner Rules Chapter 1: Cater To The Learner Strive For Learner-Centered Learning Catering To the Learner The Art of Learning Understand What They Want to Learn Understand How They Want to Learn Understand When and Where They Want to Learn Asynchronous vs Synchronous E-Learning Chapter 2: Achieve Buy-In Create Executive Stakeholders Make the Business Case for Online Learning Weave Online Learning Throughout the Enterprise Foster a Learning-Friendly Environment Tie It All Together With an LMS Chapter 3: Save Time and Money Capitalize on Built-In Time/Money Savings The Great Training Robbery Are All These Claims True? Online Learning Ammunition — Money Online Learning Ammo — Time Online Learning Makes Money? How To Capitalize on E-learning Chapter 4: Tame the Technology Understand the Technology (it’s not that tough) Are You Managing the System Or Is It Managing You? Creating Training That People Can Use Creating Training That People Will Use Chapter 5: Orchestrate the Three Sides of Design Focus on All Three Sides of Design: Technical, Aesthetic and Learning Realize Technical, Graphic and Learning Designers Attended Different Classrooms Appreciate the Integration of Technology and Graphic Design When to Use Graphics When Not to Use Graphics Let the Trainers Take the Lead Peer-to-Peer, or EVERYone’s a Trainer Think Chunky — Object-Oriented Learning Open Season Chapter 6: Think Globally, Learn Locally Respect the World: Languages, Cultures and Customs Embrace Cross-Cultural Functionality Globalization and Localization Trends Tips for Localizing E-learning Trends for the Future It’s Called WWW for a Reason Chapter 7: Partner With Purpose & Passion Preparing to Partner What Successful Partnerships Are What Successful Partnerships Do How to Avoid Accidental Partnerships Rehearsal How to Avoid Porcupine Partnerships Passion What To Do Now? What Works For You E-learning Isn’t the Next Big Thing — it’s the NOW Big Thing Remember, E-learning is an Art, Not a Science About the Authors Glossary Bibliography Index Endnotes
Dedication Preface Acknowledgments Introduction: From WOW to Now and Beyond The e- Was for Entropy So, Where Are We Now? How Did We Get Here? Where Are We Going? Who’s King of the Castle? The Learner Rules Chapter 1: Cater To The Learner Strive For Learner-Centered Learning Catering To the Learner The Art of Learning Understand What They Want to Learn Understand How They Want to Learn Understand When and Where They Want to Learn Asynchronous vs Synchronous E-Learning Chapter 2: Achieve Buy-In Create Executive Stakeholders Make the Business Case for Online Learning Weave Online Learning Throughout the Enterprise Foster a Learning-Friendly Environment Tie It All Together With an LMS Chapter 3: Save Time and Money Capitalize on Built-In Time/Money Savings The Great Training Robbery Are All These Claims True? Online Learning Ammunition — Money Online Learning Ammo — Time Online Learning Makes Money? How To Capitalize on E-learning Chapter 4: Tame the Technology Understand the Technology (it’s not that tough) Are You Managing the System Or Is It Managing You? Creating Training That People Can Use Creating Training That People Will Use Chapter 5: Orchestrate the Three Sides of Design Focus on All Three Sides of Design: Technical, Aesthetic and Learning Realize Technical, Graphic and Learning Designers Attended Different Classrooms Appreciate the Integration of Technology and Graphic Design When to Use Graphics When Not to Use Graphics Let the Trainers Take the Lead Peer-to-Peer, or EVERYone’s a Trainer Think Chunky — Object-Oriented Learning Open Season Chapter 6: Think Globally, Learn Locally Respect the World: Languages, Cultures and Customs Embrace Cross-Cultural Functionality Globalization and Localization Trends Tips for Localizing E-learning Trends for the Future It’s Called WWW for a Reason Chapter 7: Partner With Purpose & Passion Preparing to Partner What Successful Partnerships Are What Successful Partnerships Do How to Avoid Accidental Partnerships Rehearsal How to Avoid Porcupine Partnerships Passion What To Do Now? What Works For You E-learning Isn’t the Next Big Thing — it’s the NOW Big Thing Remember, E-learning is an Art, Not a Science About the Authors Glossary Bibliography Index Endnotes
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