Hilary Pullen (Author)

Online Marketing for Your Craft Business

How to Get Your Handmade Products Discovered, Shared and Sold on the Internet

• Broschiertes Buch

Produktbeschreibung

Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: David & Charles
• Seitenzahl: 144
• Erscheinungstermin: 21. November 2014
• Englisch
• Abmessung: 218mm x 212mm x 15mm
• Gewicht: 312g
• ISBN-13: 9781446304891
• ISBN-10: 1446304892
• Artikelnr.: 40622737

Autorenporträt

Hilary Pullen is a digital marketing consultant, writer and community manager working predominantly in the creative sector. She also writes Craft Blog UK, a blog directory and helpful resource for creatives looking to boost traffic to their blogs and build up awareness of their handmade products. In the past Hilary has worked with Folksy, UK Handmade and amongst other clients is now working with craft magazine specialists, Practical Publishing.

Inhaltsangabe

Introduction Engagement marketing principles How and where to find your
target market Creating engaging content - why you need a blog hotography
and visual marketing Making social networking work (each network broken
down into basics and advanced tips with an action plan)
1. Facebook
2. Pinterest
3. Google+
4. Instagram
5. Twitter
6. LinkedIn
7. YouTube (and other video sharing, Vimeo etc.) Creating a bespoke measurable
Social Media Strategy Sending engaging newsletters Measuring your success
using Google Analytics Conclusion / what's next Index