Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Hilary Pullen is a digital marketing consultant, writer and community manager working predominantly in the creative sector. She also writes Craft Blog UK, a blog directory and helpful resource for creatives looking to boost traffic to their blogs and build up awareness of their handmade products. In the past Hilary has worked with Folksy, UK Handmade and amongst other clients is now working with craft magazine specialists, Practical Publishing.
Inhaltsangabe
Introduction Engagement marketing principles How and where to find your target market Creating engaging content - why you need a blog hotography and visual marketing Making social networking work (each network broken down into basics and advanced tips with an action plan) 1. Facebook 2. Pinterest 3. Google+ 4. Instagram 5. Twitter 6. LinkedIn 7. YouTube (and other video sharing, Vimeo etc.) Creating a bespoke measurable Social Media Strategy Sending engaging newsletters Measuring your success using Google Analytics Conclusion / what's next Index
Introduction Engagement marketing principles How and where to find your target market Creating engaging content - why you need a blog hotography and visual marketing Making social networking work (each network broken down into basics and advanced tips with an action plan) 1. Facebook 2. Pinterest 3. Google+ 4. Instagram 5. Twitter 6. LinkedIn 7. YouTube (and other video sharing, Vimeo etc.) Creating a bespoke measurable Social Media Strategy Sending engaging newsletters Measuring your success using Google Analytics Conclusion / what's next Index
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