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In the present book author provides the information about the concepts of the online market and online marketing as well as the significance of online market and online marketing with respect to the growth of the online market in India. The book also includes information about the present scenario of online shopping in India, functions of the retail market, online retailing and FMCG. It is a basic level book to understand the various concepts related to Online Marketing.

Produktbeschreibung
In the present book author provides the information about the concepts of the online market and online marketing as well as the significance of online market and online marketing with respect to the growth of the online market in India. The book also includes information about the present scenario of online shopping in India, functions of the retail market, online retailing and FMCG. It is a basic level book to understand the various concepts related to Online Marketing.
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Autorenporträt
El Dr. Ishankumar Bipinchandra Khatri (M.Com., UGC NET, GSET, Ph.D.) ha estado trabajando como Director (I/C) en el Instituto de Comercio Smt. S. C. Patel, afiliado a la Universidad de Gujarat, Ahmedabad.