Online News Channels Selection and Use - Mefolere, Kehinde
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This book focus on examining the use, gratifications and dependence on online news channels by undergraduate students. This study investigated usage pattern of online news channels; news categories or media repertoire of interest to students and their reasons or motivations for such use and dependence; taking a global perspective before restricting it to its base. Media dependency theory and Uses and Gratifications theory were the theoretical foundation of this book. The study used social scientific research methods in obtaining and analyzing its data. Results gotten from data retrieved,…mehr

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Produktbeschreibung
This book focus on examining the use, gratifications and dependence on online news channels by undergraduate students. This study investigated usage pattern of online news channels; news categories or media repertoire of interest to students and their reasons or motivations for such use and dependence; taking a global perspective before restricting it to its base. Media dependency theory and Uses and Gratifications theory were the theoretical foundation of this book. The study used social scientific research methods in obtaining and analyzing its data. Results gotten from data retrieved, revealed various reasons for use and dependence thereby bringing to limelight shortcomings in previous research and a gateway for future studies.
Autorenporträt
Kehinde Funmilayo Mefolere é um jovem e enérgico investigador de comunicações. Tem um Mestrado em Arte e um Primeiro grau em Comunicação de Massas da Universidade de Jos, Nigéria. Tem um diploma profissional de pós-graduação em Gestão de Relações com Clientes com o Chartered Institute of Customer Relationship Management.