Online Public Relations - Phillips, David; Young, Philip
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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with…mehr

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Produktbeschreibung
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
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Autorenporträt
David Phillips lives in Wiltshire with his wife, Samantha, and two dogs named Austin and Barney. He is young at heart and sees things in an imaginative, fun and childlike way. He loves to make up stories using rhyme as he sees things whilst walking the dogs in the countryside. The Monster on the Hill is the first children's book that David has written, which has taken a number of years to complete. This story has already had rave reviews due it being read to a wide range of primary school age children, which has led to finding a publisher. David has also already written his second picture book, The Horse That Could Not Trot.