Online relationship marketing development in hospitality industry - Geta, Ekaterina
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Relationship marketing has gained significant consideration is hospitality industry as relationship with customers is crucial for this industry. Due to the growing internet popularity hoteliers are understanding high importance of online communication channels and make substantial investments in its development. This book presents results of an empirical research in online relationship marketing development in hospitality industry. The researches in this topic are not that numerous and in majority authors do cover separate elements of online RM. And there is still no works presenting holistic…mehr

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Produktbeschreibung
Relationship marketing has gained significant consideration is hospitality industry as relationship with customers is crucial for this industry. Due to the growing internet popularity hoteliers are understanding high importance of online communication channels and make substantial investments in its development. This book presents results of an empirical research in online relationship marketing development in hospitality industry. The researches in this topic are not that numerous and in majority authors do cover separate elements of online RM. And there is still no works presenting holistic view of the whole scope of online relationship marketing elements in hospitality industry which is exactly the goal we set for this book.
Autorenporträt
Ekaterina has obtained her Bachelor Degree in Social Psychology in 2009. This became a great base for the Master education in International Business accomplished in 2011. Following several articles published in Psychology field she moved to practical implementation of social and business knowledge with a work in Relationship Marketing.