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Online Research Essentials offers a step by step introduction and guide for planning and developing a survey, putting it online, and getting the data into a format to be analyzed. The book includes instructions for learning web development skills and contains leading web page authoring tools and the most common database software for collecting and storing survey results. In addition, the text covers practical aspects of survey development and applied research, including ethical aspects of online surveys, survey construction and scientific experiment design. Also included are key fundamentals of survey research, such as sampling procedures.…mehr
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Online Research Essentials offers a step by step introduction and guide for planning and developing a survey, putting it online, and getting the data into a format to be analyzed. The book includes instructions for learning web development skills and contains leading web page authoring tools and the most common database software for collecting and storing survey results. In addition, the text covers practical aspects of survey development and applied research, including ethical aspects of online surveys, survey construction and scientific experiment design. Also included are key fundamentals of survey research, such as sampling procedures.
Produktdetails
- Produktdetails
- Research Methods for the Social Sciences
- Verlag: Wiley & Sons
- 1. Auflage
- Seitenzahl: 384
- Erscheinungstermin: 1. April 2009
- Englisch
- Abmessung: 231mm x 175mm x 23mm
- Gewicht: 637g
- ISBN-13: 9780470185681
- ISBN-10: 0470185686
- Artikelnr.: 25848188
- Research Methods for the Social Sciences
- Verlag: Wiley & Sons
- 1. Auflage
- Seitenzahl: 384
- Erscheinungstermin: 1. April 2009
- Englisch
- Abmessung: 231mm x 175mm x 23mm
- Gewicht: 637g
- ISBN-13: 9780470185681
- ISBN-10: 0470185686
- Artikelnr.: 25848188
Brenda Russell, PhD, is an associate professor in the applied psychology program at Pennsylvania State University, Berks in Reading, Pennsylvania. Her recent research involves using the Internet to design, administer, and collect survey and experimental research data. John Purcell, MBA, MS, is recently retired from Castleton State College in Castleton, Vermont, where he was department chair and professor and coordinator of the e-commerce concentration in the Department of Business Administration.
Preface. Introduction. The Authors. 1. Understanding the Basics of
Research. Learning Objectives. Making Decisions: Intuition Versus Science.
Using the Scientific Method in Research. Formulating a Research Question.
Understanding Research Terminology. Research Methods That Can Help Answer
Your Question. 2. Ethical Considerations for Using the Internet for
Research. Learning Objectives. Defining Ethics and Its Role in Conducting
Research. What Can We Learn from Debriefing Statements? Deception and
Online Research: Participant Privacy, Anonymity, and Other Issues. 3.
Getting to Know Microsoft Expression. Learning Objectives. How the Internet
Works. Introducing Microsoft Expression. Creating and Modifying Tables. 4.
Planning Your Research Study. Learning Objectives. Formulating Your
Research Question. 5. Creating a Simple Survey on the Internet. Learning
Objectives. Planning the Survey. Constructing the Survey. Designing and
Creating the Database and Connecting It to the Online Survey. Specifying
the Survey Processing. 6. Introduction to Survey Development: Easy Steps to
Creating an Online Survey. Learning Objectives. Survey Methods: Interviews
and Questionnaires. General Guidelines for Formatting an Online Survey. 7.
Using Styles, Style Sheets, and Graphics. Learning Objectives. Exploring
Styles. Working with Style Sheets. Working with Pictures and Graphics. 8.
Creating More Complicated Internet Surveys. Learning Objectives. Style
Guidelines. Chunking Questions. 9. Sampling Procedures. Learning
Objectives. Understanding Populations and Samples. 10. Developing
Experimental Designs. Learning Objectives. Introduction to Experiments and
Between-Subjects Designs. 11. Introduction to Web Programming. Learning
Objectives. Javascript Programming. Creating Multiple Versions of a Page to
Eliminate Bias. 12. Repeated Measures and Matched Groups Designs. Learning
Objectives. Introduction to Within-Subjects Designs (Repeated Measures).
13. Advanced JavaScript Programming. Learning Objectives. Variable Scope.
Using Cookies to Prevent Multiple Submissions. 14. Advanced JavaScript
Programming II. Learning Objectives. Using Query Strings. When Things Go
Wrong. 15. General Tips on Storing and Analyzing Your Data Using
Statistics. Learning Objectives. Getting Data Out of the Web Survey.
Descriptive Analyses. Testing Your Research Hypothesis Using Inferential
Statistics. Helpful Resources and Links to Analyze Data. Appendix. Using
Photoshop to Create Buttons and Banners. Resources. Glossary. References.
Index.
Research. Learning Objectives. Making Decisions: Intuition Versus Science.
Using the Scientific Method in Research. Formulating a Research Question.
Understanding Research Terminology. Research Methods That Can Help Answer
Your Question. 2. Ethical Considerations for Using the Internet for
Research. Learning Objectives. Defining Ethics and Its Role in Conducting
Research. What Can We Learn from Debriefing Statements? Deception and
Online Research: Participant Privacy, Anonymity, and Other Issues. 3.
Getting to Know Microsoft Expression. Learning Objectives. How the Internet
Works. Introducing Microsoft Expression. Creating and Modifying Tables. 4.
Planning Your Research Study. Learning Objectives. Formulating Your
Research Question. 5. Creating a Simple Survey on the Internet. Learning
Objectives. Planning the Survey. Constructing the Survey. Designing and
Creating the Database and Connecting It to the Online Survey. Specifying
the Survey Processing. 6. Introduction to Survey Development: Easy Steps to
Creating an Online Survey. Learning Objectives. Survey Methods: Interviews
and Questionnaires. General Guidelines for Formatting an Online Survey. 7.
Using Styles, Style Sheets, and Graphics. Learning Objectives. Exploring
Styles. Working with Style Sheets. Working with Pictures and Graphics. 8.
Creating More Complicated Internet Surveys. Learning Objectives. Style
Guidelines. Chunking Questions. 9. Sampling Procedures. Learning
Objectives. Understanding Populations and Samples. 10. Developing
Experimental Designs. Learning Objectives. Introduction to Experiments and
Between-Subjects Designs. 11. Introduction to Web Programming. Learning
Objectives. Javascript Programming. Creating Multiple Versions of a Page to
Eliminate Bias. 12. Repeated Measures and Matched Groups Designs. Learning
Objectives. Introduction to Within-Subjects Designs (Repeated Measures).
13. Advanced JavaScript Programming. Learning Objectives. Variable Scope.
Using Cookies to Prevent Multiple Submissions. 14. Advanced JavaScript
Programming II. Learning Objectives. Using Query Strings. When Things Go
Wrong. 15. General Tips on Storing and Analyzing Your Data Using
Statistics. Learning Objectives. Getting Data Out of the Web Survey.
Descriptive Analyses. Testing Your Research Hypothesis Using Inferential
Statistics. Helpful Resources and Links to Analyze Data. Appendix. Using
Photoshop to Create Buttons and Banners. Resources. Glossary. References.
Index.
Preface. Introduction. The Authors. 1. Understanding the Basics of
Research. Learning Objectives. Making Decisions: Intuition Versus Science.
Using the Scientific Method in Research. Formulating a Research Question.
Understanding Research Terminology. Research Methods That Can Help Answer
Your Question. 2. Ethical Considerations for Using the Internet for
Research. Learning Objectives. Defining Ethics and Its Role in Conducting
Research. What Can We Learn from Debriefing Statements? Deception and
Online Research: Participant Privacy, Anonymity, and Other Issues. 3.
Getting to Know Microsoft Expression. Learning Objectives. How the Internet
Works. Introducing Microsoft Expression. Creating and Modifying Tables. 4.
Planning Your Research Study. Learning Objectives. Formulating Your
Research Question. 5. Creating a Simple Survey on the Internet. Learning
Objectives. Planning the Survey. Constructing the Survey. Designing and
Creating the Database and Connecting It to the Online Survey. Specifying
the Survey Processing. 6. Introduction to Survey Development: Easy Steps to
Creating an Online Survey. Learning Objectives. Survey Methods: Interviews
and Questionnaires. General Guidelines for Formatting an Online Survey. 7.
Using Styles, Style Sheets, and Graphics. Learning Objectives. Exploring
Styles. Working with Style Sheets. Working with Pictures and Graphics. 8.
Creating More Complicated Internet Surveys. Learning Objectives. Style
Guidelines. Chunking Questions. 9. Sampling Procedures. Learning
Objectives. Understanding Populations and Samples. 10. Developing
Experimental Designs. Learning Objectives. Introduction to Experiments and
Between-Subjects Designs. 11. Introduction to Web Programming. Learning
Objectives. Javascript Programming. Creating Multiple Versions of a Page to
Eliminate Bias. 12. Repeated Measures and Matched Groups Designs. Learning
Objectives. Introduction to Within-Subjects Designs (Repeated Measures).
13. Advanced JavaScript Programming. Learning Objectives. Variable Scope.
Using Cookies to Prevent Multiple Submissions. 14. Advanced JavaScript
Programming II. Learning Objectives. Using Query Strings. When Things Go
Wrong. 15. General Tips on Storing and Analyzing Your Data Using
Statistics. Learning Objectives. Getting Data Out of the Web Survey.
Descriptive Analyses. Testing Your Research Hypothesis Using Inferential
Statistics. Helpful Resources and Links to Analyze Data. Appendix. Using
Photoshop to Create Buttons and Banners. Resources. Glossary. References.
Index.
Research. Learning Objectives. Making Decisions: Intuition Versus Science.
Using the Scientific Method in Research. Formulating a Research Question.
Understanding Research Terminology. Research Methods That Can Help Answer
Your Question. 2. Ethical Considerations for Using the Internet for
Research. Learning Objectives. Defining Ethics and Its Role in Conducting
Research. What Can We Learn from Debriefing Statements? Deception and
Online Research: Participant Privacy, Anonymity, and Other Issues. 3.
Getting to Know Microsoft Expression. Learning Objectives. How the Internet
Works. Introducing Microsoft Expression. Creating and Modifying Tables. 4.
Planning Your Research Study. Learning Objectives. Formulating Your
Research Question. 5. Creating a Simple Survey on the Internet. Learning
Objectives. Planning the Survey. Constructing the Survey. Designing and
Creating the Database and Connecting It to the Online Survey. Specifying
the Survey Processing. 6. Introduction to Survey Development: Easy Steps to
Creating an Online Survey. Learning Objectives. Survey Methods: Interviews
and Questionnaires. General Guidelines for Formatting an Online Survey. 7.
Using Styles, Style Sheets, and Graphics. Learning Objectives. Exploring
Styles. Working with Style Sheets. Working with Pictures and Graphics. 8.
Creating More Complicated Internet Surveys. Learning Objectives. Style
Guidelines. Chunking Questions. 9. Sampling Procedures. Learning
Objectives. Understanding Populations and Samples. 10. Developing
Experimental Designs. Learning Objectives. Introduction to Experiments and
Between-Subjects Designs. 11. Introduction to Web Programming. Learning
Objectives. Javascript Programming. Creating Multiple Versions of a Page to
Eliminate Bias. 12. Repeated Measures and Matched Groups Designs. Learning
Objectives. Introduction to Within-Subjects Designs (Repeated Measures).
13. Advanced JavaScript Programming. Learning Objectives. Variable Scope.
Using Cookies to Prevent Multiple Submissions. 14. Advanced JavaScript
Programming II. Learning Objectives. Using Query Strings. When Things Go
Wrong. 15. General Tips on Storing and Analyzing Your Data Using
Statistics. Learning Objectives. Getting Data Out of the Web Survey.
Descriptive Analyses. Testing Your Research Hypothesis Using Inferential
Statistics. Helpful Resources and Links to Analyze Data. Appendix. Using
Photoshop to Create Buttons and Banners. Resources. Glossary. References.
Index.