Online retailing in China: Sellers on the C2C market - Atterby, Johanna
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China, with the biggest internet population in the world, has during the past few years experienced a new internet phenomenon; the shopping website "Taobao". Taobao, which literary means "searching for treasure" in Chinese, is a platform for online retailing, similar to the American website eBay. This is where millions of young Chinese meet everyday to buy and sell basically anything from clothes and electronics to travel- and webdesign services. But instead of posting random objects, the individual sellers display their products and services on their own customized page; a Taobao shop. This…mehr

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Produktbeschreibung
China, with the biggest internet population in the world, has during the past few years experienced a new internet phenomenon; the shopping website "Taobao". Taobao, which literary means "searching for treasure" in Chinese, is a platform for online retailing, similar to the American website eBay. This is where millions of young Chinese meet everyday to buy and sell basically anything from clothes and electronics to travel- and webdesign services. But instead of posting random objects, the individual sellers display their products and services on their own customized page; a Taobao shop. This thesis discussed the motives behind opening and running a Taobao shop and if it can be compared to entrepreneurial activity, and if so, what kind of entrepreneurial activity.
Autorenporträt
Johanna Atterby recently graduated from Uppsala University in Sweden, with a master in Business and Economics and a bachelor in Chinese. She moved to China in 2007 to learn Chinese at Peking University where she studied for three years. After graduation she moved back to Beijing where she now lives and works.