Prof. Dr. Faize Ali Shah, Ms. Vanshika Tandon

ONLINE SHOPPING: AN INTRODUCTION

The Fundamentals of Online Shopping

• Broschiertes Buch

Produktbeschreibung

Online shopping has gained eclectic acceptance nowadays. Every novel dogma is a fruit of extensively rooted theories and mechanisms and online shopping is no exclusion. The book discusses such vital theories and concepts paving ways towards progressive methods to satisfy consumer needs and desires alike. This book provides an introductory knowledge interlinking the past, present and future of online shopping for millennials, researchers, academicians and marketers, in search of comprehensive information regarding the "how", "when" and "why" of online shopping and static factors that affect online buying. A detailed SWOT analysis provides significant insights clarifying fundamentals to be kept in mind while designing online marketing portfolios for better market grasp and action-induced branding. Moreover, the simplified and concise explanation offers self-understanding information regarding this futuristic mode of shopping. Regardless to say, this book answers rudimentary queriesthereby motivating the readers for a smooth journey on the road to the wide arena of virtual markets. Blissful Reading!!

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 24. Januar 2024
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9786207461097
• ISBN-10: 6207461096
• Artikelnr.: 70000272

Autorenporträt

Prof. Dr Faize Ali Shah (PhD, MPhil)Academic Expert/Member ARDE (DRDO), Author and Reviewer, Director, Eshan College of Management and Dean R&D, Eshan College of Engineering and Management, India. Ms. Vanshika Tandon (NET)Author and Reviewer, Assistant Professor, Uttam Group of Institutions and Research Scholar, St. John's College, India.