Norazah M. Suki

ONLINE SHOPPING INNOVATIVENESS

A MULTIPLE DISCRIMINANT ANALYSIS

• Broschiertes Buch

Produktbeschreibung

This book grants substantial deliberation on information concerning to online shopping innovativeness in Malaysia accentuates on a Multiple Discriminant Analysis. Multiple Discriminant Analysis was used to examine whether significant differences exist among the groups of online shopper innovative categories in terms of the predictor variables (Subjective Norm, Attitude, and Expectation Congruency) and also to determine which predictor variable contribute much to most of the inter-group differences. The book comprise of seven remarkable chapters. The chapter has several figures and tables that explain the issues related to online shopping innovativeness and its imperative findings and discussions. Essentially, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to online shopping innovativeness.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 80
• Englisch
• ISBN-13: 9783639205961
• ISBN-10: 3639205960
• Artikelnr.: 27316587

Autorenporträt

Assoc. Prof. Dr. Norazah Bte Mohd Suki is currently an associate professor with Universiti Malaysia Sabah, Labuan, Malaysia. She has delivered courses on AMOS, SEM, SPSS and research methodology. She can be contacted at [e-mail]. Norbayah Bte Mohd Suki is currently a lecturer with Universiti Malaysia Sabah, Malaysia.