Andere Kunden interessierten sich auch für
![Materialism and Over Consumption]( "Materialism and Over Consumption")
Materialism and Over Consumption26,99 €![Impact of company capabilities on competitive advantage]( "Impact of company capabilities on competitive advantage")
Impact of company capabilities on competitive advantage15,99 €![Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR]( "Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR")
Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR62,99 €![The Digital Marketplace: Navigating the World of Online Shopping]( "The Digital Marketplace: Navigating the World of Online Shopping")
The Digital Marketplace: Navigating the World of Online Shopping29,99 €![Impact of Covid-19 on German Consumer Behavior. Elaboration Regarding a Sustained Change of Online Shopping]( "Impact of Covid-19 on German Consumer Behavior. Elaboration Regarding a Sustained Change of Online Shopping")
Impact of Covid-19 on German Consumer Behavior. Elaboration Regarding a Sustained Change of Online Shopping42,95 €![Entrepreneurial Marketing Practice and Performance]( "Entrepreneurial Marketing Practice and Performance")
Entrepreneurial Marketing Practice and Performance51,99 €![Online Shopping in Bangladesh: Challenges and opportunities]( "Online Shopping in Bangladesh: Challenges and opportunities")
Online Shopping in Bangladesh: Challenges and opportunities39,99 €
This book grants substantial deliberation on information concerning to online shopping innovativeness in Malaysia accentuates on a Multiple Discriminant Analysis. Multiple Discriminant Analysis was used to examine whether significant differences exist among the groups of online shopper innovative categories in terms of the predictor variables (Subjective Norm, Attitude, and Expectation Congruency) and also to determine which predictor variable contribute much to most of the inter-group differences. The book comprise of seven remarkable chapters. The chapter has several figures and tables that explain the issues related to online shopping innovativeness and its imperative findings and discussions. Essentially, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to online shopping innovativeness.