Open Innovation
Academic and Practical Perspectives on the Journey from Idea to Market
Herausgeber: Markman, Arthur B
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Open Innovation
Academic and Practical Perspectives on the Journey from Idea to Market
Herausgeber: Markman, Arthur B
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Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.
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Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.
Produktdetails
- Produktdetails
- Verlag: Oxford University Press
- Seitenzahl: 248
- Erscheinungstermin: 10. Juni 2016
- Englisch
- Abmessung: 241mm x 169mm x 34mm
- Gewicht: 522g
- ISBN-13: 9780199374441
- ISBN-10: 0199374449
- Artikelnr.: 47866545
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Oxford University Press
- Seitenzahl: 248
- Erscheinungstermin: 10. Juni 2016
- Englisch
- Abmessung: 241mm x 169mm x 34mm
- Gewicht: 522g
- ISBN-13: 9780199374441
- ISBN-10: 0199374449
- Artikelnr.: 47866545
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.
* Chapter 1: The Process of Open Innovation
* Arthur B. Markman
* Chapter 2: Open Innovation Through Strategic Design-by-Analogy
* Katherine Fu and Christian Schunn
* Chapter 3: Getting the Most Out of Brainstorming Groups
* Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and
Abraham Carmeli
* Chapter 4: Applying the Creative Problem Solving Process to Open
Innovation
* Wayne Fisher
* Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the
Room
* Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
* Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections
with Pole Cam
* Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
* Chapter 7: An Open Invitation to Open Innovation: Guidelines for the
Leadership of Open Innovation Processes
* Diana Rus, Barbara Wisse, and Eric F. Rietzschel
* Chapter 8: Innovation Cells: Company Beachheads in Technology
Universities
* Felix Cardenas, Tony Davila, and Daniel Oyon
* Chapter 9: Building an Innovation Coral Reef: The Austin Technology
Incubator Case Study
* Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca
Lorenzini, and Arthur B. Markman
* Arthur B. Markman
* Chapter 2: Open Innovation Through Strategic Design-by-Analogy
* Katherine Fu and Christian Schunn
* Chapter 3: Getting the Most Out of Brainstorming Groups
* Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and
Abraham Carmeli
* Chapter 4: Applying the Creative Problem Solving Process to Open
Innovation
* Wayne Fisher
* Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the
Room
* Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
* Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections
with Pole Cam
* Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
* Chapter 7: An Open Invitation to Open Innovation: Guidelines for the
Leadership of Open Innovation Processes
* Diana Rus, Barbara Wisse, and Eric F. Rietzschel
* Chapter 8: Innovation Cells: Company Beachheads in Technology
Universities
* Felix Cardenas, Tony Davila, and Daniel Oyon
* Chapter 9: Building an Innovation Coral Reef: The Austin Technology
Incubator Case Study
* Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca
Lorenzini, and Arthur B. Markman
* Chapter 1: The Process of Open Innovation
* Arthur B. Markman
* Chapter 2: Open Innovation Through Strategic Design-by-Analogy
* Katherine Fu and Christian Schunn
* Chapter 3: Getting the Most Out of Brainstorming Groups
* Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and
Abraham Carmeli
* Chapter 4: Applying the Creative Problem Solving Process to Open
Innovation
* Wayne Fisher
* Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the
Room
* Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
* Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections
with Pole Cam
* Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
* Chapter 7: An Open Invitation to Open Innovation: Guidelines for the
Leadership of Open Innovation Processes
* Diana Rus, Barbara Wisse, and Eric F. Rietzschel
* Chapter 8: Innovation Cells: Company Beachheads in Technology
Universities
* Felix Cardenas, Tony Davila, and Daniel Oyon
* Chapter 9: Building an Innovation Coral Reef: The Austin Technology
Incubator Case Study
* Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca
Lorenzini, and Arthur B. Markman
* Arthur B. Markman
* Chapter 2: Open Innovation Through Strategic Design-by-Analogy
* Katherine Fu and Christian Schunn
* Chapter 3: Getting the Most Out of Brainstorming Groups
* Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and
Abraham Carmeli
* Chapter 4: Applying the Creative Problem Solving Process to Open
Innovation
* Wayne Fisher
* Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the
Room
* Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
* Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections
with Pole Cam
* Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
* Chapter 7: An Open Invitation to Open Innovation: Guidelines for the
Leadership of Open Innovation Processes
* Diana Rus, Barbara Wisse, and Eric F. Rietzschel
* Chapter 8: Innovation Cells: Company Beachheads in Technology
Universities
* Felix Cardenas, Tony Davila, and Daniel Oyon
* Chapter 9: Building an Innovation Coral Reef: The Austin Technology
Incubator Case Study
* Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca
Lorenzini, and Arthur B. Markman