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Open Internationalization Strategy
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  • Broschiertes Buch

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.

Produktbeschreibung
This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.
Autorenporträt
Nadine Tournois is a professor of marketing and Dean of the IAE Graduate School of Management of the University Côte d'Azur, France. Philippe Very is Professor of Strategy and Head of Faculty at EDHEC Business School, France.