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The definitive guide to subject lines that get the very best open rates from your email campaigns. The subject line is the most influential factor in determining whether someone opens your email or deletes it. If they don't open it, they won't read it. If they don't read it, they won't do what you want them to do. This book gives you the tried, tested and proven ingredients you need to create your own winning subject lines, as well as 171 subject lines that you can swipe and use in your own email campaigns, too!
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