Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to perspective donors of diverse ethnic and racial backgrounds. Opening Doors helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can use to realize the philanthropic potential of people they are not currently reaching. Proven fundraising practices give nonprofit professionals the confidence and tools they need to attract diverse donors.
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"I found every page to be valuable." (CharityChannel,6/16/03)"Diana Newman is to be commended for forthrightly addressing theheretofore largely taboo issue of race and culture in funddevelopment and providing a variety of relevant examples thatnonprofit organizations can learn from."
-- from the Foreword by Emmett D. Carson, president and CEO,The Minneapolis Foundation
"This book not only helps us understand how culture impactsphilanthropic giving but also outlines what fundraisers can do todevelop support from different populations. Most important of all,however, the author makes the case for commitment of leadership ifthe organization's efforts to be inclusive are to haveintegrity."
-- Eugene R. Tempel, executive director, The Center onPhilanthropy at Indiana University
"Opening Doors is the how-to guide that nonprofits whowork with minority communities have been waiting for. It is chockfull of useful, practical information to guide organizations of allsizes in how to grow their institutions, better serve theirconstituencies, and secure their economic future."
-- Raul Yzaguirre, president, the National Council ofLaRaza
-- from the Foreword by Emmett D. Carson, president and CEO,The Minneapolis Foundation
"This book not only helps us understand how culture impactsphilanthropic giving but also outlines what fundraisers can do todevelop support from different populations. Most important of all,however, the author makes the case for commitment of leadership ifthe organization's efforts to be inclusive are to haveintegrity."
-- Eugene R. Tempel, executive director, The Center onPhilanthropy at Indiana University
"Opening Doors is the how-to guide that nonprofits whowork with minority communities have been waiting for. It is chockfull of useful, practical information to guide organizations of allsizes in how to grow their institutions, better serve theirconstituencies, and secure their economic future."
-- Raul Yzaguirre, president, the National Council ofLaRaza