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This book focuses on how managing information can help improve business processes and make them more efficient. The book also discusses how this can lead to better performance in day-to-day operations. It provides helpful tips and tools for creating and implementing effective enterprise information systems. The contributors of the book are experts in fields like supply chain management, revenue management, and e-commerce, and they use their knowledge of information technology and consumer research to provide valuable insights.

Produktbeschreibung
This book focuses on how managing information can help improve business processes and make them more efficient. The book also discusses how this can lead to better performance in day-to-day operations. It provides helpful tips and tools for creating and implementing effective enterprise information systems. The contributors of the book are experts in fields like supply chain management, revenue management, and e-commerce, and they use their knowledge of information technology and consumer research to provide valuable insights.