Gino Van Ossel

Optichannel Retail. Beyond the Digital Hysteria

Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

• Broschiertes Buch

Produktbeschreibung

This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

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Produktdetails

• Verlag: Acc Publishing Group Ltd
• Seitenzahl: 326
• Erscheinungstermin: 19. Juli 2019
• Englisch
• Abmessung: 241mm x 168mm x 25mm
• Gewicht: 794g
• ISBN-13: 9789401459501
• ISBN-10: 9401459509
• Artikelnr.: 56946920

Autorenporträt

Gino Van Ossel is Professor of Retail Management at the Vlerick Business School. He is one of Europe's top experts in the field of retail management, shopping behaviour and omnichannel. He advises trendsetting retailers and brand manufacturers, and is much in demand as a speaker, both at home and abroad. His previous book Omnichannel in Retail was chosen in the Netherlands as both the Management and Marketing Book of the Year.