Christopher Bones, James Hammersley, Nick Shaw

Optimizing Digital Strategy

How to Make Informed, Tactical Decisions That Deliver Growth

• Gebundenes Buch

Produktbeschreibung

Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 248
• Erscheinungstermin: 25. Dezember 2018
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 646g
• ISBN-13: 9780749487812
• ISBN-10: 074948781X
• Artikelnr.: 54608057

Autorenporträt

Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School. James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2. Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.

Inhaltsangabe

Chapter
01: Building digital strategy that works; Chapter
02: Why digital strategies fail and how to recognize failure; Chapter
03: Levers for digital growth and how to use them; Chapter
04: The importance of innovation in driving success; Chapter
05: The dark side of digital; Chapter
06: Emerging digital business models; Chapter
07: The e
commerce system; Chapter
08: Building a customer
centric culture; Chapter
09: Making digital choices that differentiate success from failure; Chapter
10: This is the business of transformation

---

• • Chapter - 01: Building digital strategy that works;
  • Chapter - 02: Why digital strategies fail and how to recognize failure;
  • Chapter - 03: Levers for digital growth and how to use them;
  • Chapter - 04: The importance of innovation in driving success;
  • Chapter - 05: The dark side of digital;
  • Chapter - 06: Emerging digital business models;
  • Chapter - 07: The e-commerce system;
  • Chapter - 08: Building a customer-centric culture;
  • Chapter - 09: Making digital choices that differentiate success from failure;
  • Chapter - 10: This is the business of transformation

Rezensionen

"Optimizing Digital Strategy successfully challenges the perception that more and more technology is the always answer - the organization is often the biggest barrier to online success and this book explores why and what to do about it. It's a commercial and engaging book that shows leaders how to improve performance. Full of useful frameworks and case examples, it sets out a structure with which leaders can assess their business and then focus on what needs to change to drive growth online." Anna Rawling, Managing Director, Product and Portfolio Strategy, The Economist