Orchestrating Success - Ling, Richard C.;Goddard, Walter E.
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company s business plan and each department s operations, accurately anticipate changes in customer s needs and significantly improve a firm s competitive position with an enhanced level of customer satisfaction.

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Produktbeschreibung
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company s business plan and each department s operations, accurately anticipate changes in customer s needs and significantly improve a firm s competitive position with an enhanced level of customer satisfaction.
Autorenporträt
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.