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High Quality Content by WIKIPEDIA articles! O'Reilly Media (formerly O'Reilly & Associates) is an American media company established by Tim O'Reilly that publishes books and web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers.The company began in 1978 as a private consulting firm doing technical writing, based in the Cambridge, Massachusetts area. In 1984, it began to retain publishing rights on manuals created for Unix vendors. A few 70-page "Nutshell Handbooks" were well-received, but the focus remained on the consulting business until in 1988, the public showed great interest at a conference for its preliminary Xlib manuals, which alerted the company that there was an under-served audience for their kind of books.