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Take a strategic approach to social media marketing and build an organic community of followers.

Produktbeschreibung
Take a strategic approach to social media marketing and build an organic community of followers.
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Autorenporträt
Jenny Li Fowler is the director of social media strategy at Massachusetts Institute of Technology (MIT). She previously served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic and meaningful presence on social media platforms. She is based in Cambridge, Massachusetts.