Jenny Li Fowler (Director of Social Media Strategy)

Organic Social Media

How to Build Flourishing Online Communities

• Gebundenes Buch

Produktbeschreibung

Take a strategic approach to social media marketing and build an organic community of followers.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 226
• Erscheinungstermin: 26. Dezember 2023
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 502g
• ISBN-13: 9781398612990
• ISBN-10: 1398612995
• Artikelnr.: 67412309

Autorenporträt

Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT). She served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for HubSpot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic presence on social media. Jenny is Korean-American. She is based in Cambridge, Massachusetts.

Inhaltsangabe

Chapter
01: Strategy versus tactics; Chapter
02: Social media goalsetting; Chapter
03: Who is your audience?; Chapter
04: Choosing the right platforms; Chapter
05: Content discovery; Chapter
06: The posting process; Chapter
07: The content calendar; Chapter
08: What metrics should you be tracking on social media?; Chapter
09: The backup plan; Chapter
10: Tips for thriving as a social media manager;