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Take a strategic approach to social media marketing and build an organic community of followers.

Produktbeschreibung
Take a strategic approach to social media marketing and build an organic community of followers.
Autorenporträt
Jenny Li Fowler is the director of social media strategy at Massachusetts Institute of Technology (MIT). She previously served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic and meaningful presence on social media platforms. She is based in Cambridge, Massachusetts.