ORGANIZATION, MANAGEMENT AND BUSINESS
Modern Perspectives
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In administrative practice, there is no single model that can be applied to any type of organization. On the contrary, it is necessary for each enterprise to evaluate very well its own business, as well as the external variables and the market in which it operates. In this context, this book addresses a series of themes about organizations, management processes, and business, taking into consideration the perspectives of modernity. Thus, it presents reflections on post-globalization, management, economic rationality, capitalism, consumer culture, ethics, and organizational excellence.
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