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Application Service Providing (ASP) is a recently emerged software delivery model underwhich an Application Service Provider hosts, manages and delivers software as a service tocustomers via the Internet or a private network. Customers who are unsure about the value of ASP and their demands may be reluctant to commit toASP contracts. The underlying research identifies determinants influencing adoption intentions in the earlytechnology stages of ASP within electric utilities. The theoretical framework is based on thefindings of studies from van Everdingen and Frambach and isadapted from Rogers work on the diffusion of innovations. The tested model includescharacteristics of the innovation, such as relative (dis-) advantage of ASP, as well ascharacteristics of the environment, the adopting company and importance of social influence. After a broad qualitative study a quantitative web-based survey was employed.All constructs rank high in measurement quality and the overall model reveals food for animproved conception of ASP as well as managerial practices.