I have read this book genuinely and curiously; and I found it very interesting in explaining the sources of competitive advantages of firms in general and the banking sector in particular. The author has clearly addressed how banks can compete and become successful in this turbulent business environment. The way he followed to assess and compare the real bases of competition in the banking sector and in addressing the financial results, is scientific enough. In this book, both private and governmental commercial banks are included. The author has tried to compare these banks on how they are competing considering the business environment where the banks are working. I truly appreciate the author for the effort and courage he has exerted in trying to cover all sources of organizational competencies and evaluating the financial performance from different angles. It is my hope that teachers, bankers, students, and others will find this book interesting. Gedam Birhane (MBA)