Experts on the problems of human resources in Russia note a serious gap between the quality of personnel of Russian enterprises and that of Western companies and firms. Among the main lag factors they name the labor motivation of employees, which is primarily formed in the education system as a whole and in the secondary education system in particular. Therefore, the actual problem of research in the sociology of management is to identify possible resources to optimize the process of preparing students for work and, above all, their motivational readiness to work. Scientific researches of factors of formation of motivation of effective labor activity have the big history. Among them the cultural factor by virtue of the system influence on motivation and behavior takes a special place. In work it is shown that in the conditions of a modern multicultural society school organizations can independently accept this or that projection of social culture and define a direction of organizational and cultural transformation of the educational institution taking into account character of organizational culture of those enterprises in which graduates of educational institutions will be most demanded.