The main value of the book is to underline the relationship between selective areas of entrepreneurship and organizational excellence using a questionnaire to collect the data required and test the formulated hypothesis, moving forward by exploring the opinions of a sample of company's customers, and tracing the factors that explain the customer satisfaction phenomenon, review the major contributions of global pioneers in TQM culture and Philosophy, introducing a paradigm ingather the Deming's and Juran's philosophies (proposed paradigm and the factors of success), proving the possibility of exploring the strength points of both philosophies to gain the totality of quality management.