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This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem.

Produktbeschreibung
This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem.
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Autorenporträt
Mikko Vesa is Associate Professor of Strategic Management at the Hanken School of Economics, Finland,