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This research is descriptive-correlational in design, and its objective is to determine, based on the opinion of SME entrepreneurs in Hermosillo, Sonora, whether the development of innovation strategies used in the management of their businesses generates business competitiveness. The results obtained show that SME entrepreneurs develop strategies with the objective of attracting and keeping their customers through product innovation and good customer service, thus achieving competitive advantages. In conclusion, the entrepreneurs are aware that the dynamics of change that is currently being generated in companies requires that entrepreneurs implement innovation strategies within their management processes to generate business competitiveness.