Organizational Learning in Strategic Alliances - Khedim, Amal
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The current context of globalization and increased competition has led firms to reconsider their internationalization strategies and to re-examine the opportunities offered and the associated risks. Strategic alliances thus appear to be privileged vectors, particularly for multinational firms for their new establishments (Cheriet, 2010). Indeed, for decades, we have witnessed a proliferation of this form of cooperation. All companies are concerned, both multinationals and SMEs. This interest is explained by the capacity of cooperative relations to respond effectively to certain objectives of…mehr

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Produktbeschreibung
The current context of globalization and increased competition has led firms to reconsider their internationalization strategies and to re-examine the opportunities offered and the associated risks. Strategic alliances thus appear to be privileged vectors, particularly for multinational firms for their new establishments (Cheriet, 2010). Indeed, for decades, we have witnessed a proliferation of this form of cooperation. All companies are concerned, both multinationals and SMEs. This interest is explained by the capacity of cooperative relations to respond effectively to certain objectives of cost sharing, risk sharing and value chain optimization, in an increasingly complex environment. This relative importance of cooperative forms is accentuated by the speed of technological change and the high costs of new product development (Garette and Dussauge, 1995; Contractor and Lorange, 2002).
Autorenporträt
Abi Ayad Amal Khedim comenzó a estudiar empresariales en la Universidad de Tlemcen a principios de la década de 2000, y luego realizó estudios avanzados en marketing internacional. Ocupó varios puestos como profesora en la Cámara de Comercio CCI Tafna Tlemcen, y después en el Instituto Superior de Enseñanza Comercial de Tlemcen (ISEC).