Kimberly D Elsbach

Organizational Perception Management

• Broschiertes Buch

Produktbeschreibung

This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation

Produktdetails

• Verlag: Taylor and Francis
• Seitenzahl: 210
• Erscheinungstermin: 29. März 2006
• Englisch
• Abmessung: 230mm x 153mm x 12mm
• Gewicht: 295g
• ISBN-13: 9780805847963
• ISBN-10: 0805847960
• Artikelnr.: 21372773

Autorenporträt

University of California, Davis.

Inhaltsangabe

Contents: A.B. Brief, J.P. Walsh, Series Preface. Preface. Overview. Part
I: Defining Organizational Perception Management. Defining Organizational
Perception Management. Part II: Organizational Perception Management in
Context. A Typology of Organizational Perception Management Events.
Organizational Perception Management Following "Crisis" Events.
Organizational Perception Management During Evolving Controversies.
Organizational Perception Management Prior to Anticipated Controversies.
Organizational Perception Management Following Acclaim Events. Part III:
Emerging Issues in Organizational Perception Management. Ethics and
Organizational Perception Management: Emerging Insights on Leadership and
Social Responsibility.