Dennis W. Tafoya

Gebundenes Buch

Organizations in the Face of Crisis

Managing the Brand and Stakeholders

Beschreibung

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Autor

Dennis W. Tafoya is the president of CompCite, Inc.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-30695-1
• 2013
• Seitenzahl: 183
• Erscheinungstermin: 20. März 2013
• Englisch
• Abmessung: 218mm x 137mm x 15mm
• Gewicht: 336g
• ISBN-13: 9781137306951
• ISBN-10: 1137306955
• Artikelnr.: 37263806