Nonprofit organizations are conventionally positioned as generators of social and cultural forms of capital for the common good. Recent years, however, have seen professionalization promoted widely by funders, policy-makers and nonprofit practitioners across the globe.
Nonprofit organizations are conventionally positioned as generators of social and cultural forms of capital for the common good. Recent years, however, have seen professionalization promoted widely by funders, policy-makers and nonprofit practitioners across the globe.
Tracey M. Coule, PhD, is Professor of Nonprofit Work and Organization at Sheffield Hallam University. Carole Bain, DBA, is Executive Education Fellow at the University of Sheffield Management School.
Inhaltsangabe
1. Introduction. Part I - A tale of Two Rhetorics: Organizational life in the Milieu of Corporate and Community Logics. 2. An Organization in Search of Purpose. 3. Managers in Search of Purpose. 4. Symbols, Rhetoric and Strategizing. Part II - Transforming Organizational Trajectory. 5. Structuring for Purpose. 6. Rewarding Loyality to the (New) Cause. 7. Immobilizing Resistance and Overcoming Dissent. 8. Leading Away from Purspose and Getting Away with It. 9. Conclusion.
1. Introduction. Part I - A tale of Two Rhetorics: Organizational life in the Milieu of Corporate and Community Logics. 2. An Organization in Search of Purpose. 3. Managers in Search of Purpose. 4. Symbols, Rhetoric and Strategizing. Part II - Transforming Organizational Trajectory. 5. Structuring for Purpose. 6. Rewarding Loyality to the (New) Cause. 7. Immobilizing Resistance and Overcoming Dissent. 8. Leading Away from Purspose and Getting Away with It. 9. Conclusion.
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