Per Andersson, Björn Axelsson, Christopher Rosenqvist

Broschiertes Buch

Organizing Marketing and Sales

Beschreibung

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 368
• Erscheinungstermin: 15. Mai 2020
• Englisch
• Abmessung: 240mm x 165mm x 20mm
• Gewicht: 582g
• ISBN-13: 9781787549715
• ISBN-10: 1787549712
• Artikelnr.: 59293026