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Preimushchestva ispol'zovaniya strategii neosporimy. Odnako na praktike uslozhnennym yavlyaetsya perevod ee tseley v takticheskie resheniya, osobenno dlya predpriyatiy malogo biznesa, kakikh v torgovle bol'shinstvo. V knige predlagaetsya novyy podkhod takogo perevoda, ispol'zuyushchiy neslozhnye matematicheskie formuly tipa formuly "bezubytochnosti". Eti formuly otrazhayut ekonomicheskie vzaimosvyazi pokazateley torgovli: vyruchki, pribyli, rentabel'nosti, izderzhek i dr. Podstavlyaya v nikh kontrol'nye tochki strategii, a takzhe otraslevye normativy, mozhno opredelit' parametry pokazateley…mehr

Produktbeschreibung
Preimushchestva ispol'zovaniya strategii neosporimy. Odnako na praktike uslozhnennym yavlyaetsya perevod ee tseley v takticheskie resheniya, osobenno dlya predpriyatiy malogo biznesa, kakikh v torgovle bol'shinstvo. V knige predlagaetsya novyy podkhod takogo perevoda, ispol'zuyushchiy neslozhnye matematicheskie formuly tipa formuly "bezubytochnosti". Eti formuly otrazhayut ekonomicheskie vzaimosvyazi pokazateley torgovli: vyruchki, pribyli, rentabel'nosti, izderzhek i dr. Podstavlyaya v nikh kontrol'nye tochki strategii, a takzhe otraslevye normativy, mozhno opredelit' parametry pokazateley taktiko-operativnogo planirovaniya, chto sushchestvenno uproshchaet perevod strategicheskikh tseley v otdel'nye takticheskie resheniya predpriyatiya. Ukazyvaetsya kratkaya dokazatel'naya baza predlagaemykh formul, a takzhe uslovnye primery ikh primeneniya. Metod mozhet ispol'zovat'sya kak sostavnaya chast' sushchestvuyushchikh metodov planirovaniya, tak i samostoyatel'no. Rabota rekomenduetsyadlya rukovoditeley i spetsialistov torgovykh predpriyatiy, v t.ch. v malom biznese, a takzhe nauchnykh sotrudnikov.
Autorenporträt
Vladimirova Lyudmila Pavlovna, kandidat ekonomicheskikh nauk, Cheboksarskiy kooperativnyy institut (filial) Rossiyskogo universiteta kooperatsii, dotsent kafedry ekonomiki, upravleniya i kooperatsii, g.Cheboksary.