Richard Nelson, Anthony Sykes

Outdoor Advertising

• Broschiertes Buch

Produktbeschreibung

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

Produktdetails

• Routledge Library Editions: Advertising
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 144
• Erscheinungstermin: 26. November 2015
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 234g
• ISBN-13: 9781138977846
• ISBN-10: 1138977845
• Artikelnr.: 44146331

Autorenporträt

C. B. Wrey, R. Nelson, A. E. Sykes

Inhaltsangabe

Introduction. Foreword. Part 1. 1. Poster Sites and Poster Contractors 2.
The Outdoor Advertising Agency 3. Poster Design 4. Poster Printing Part 2.
5. Outdoor Advertising - The Medium 6. Using Outdoor Advertising 7. The
Outdoor Agency in Action Part 3. 8. Measuring the Poster Audience 9.
Further Development Part 4. 10. Social Aspects of Outdoor Advertising 11.
The Town and Country Planning Act. References. Appendices. 1. The
Population of Great Britain & Northern Ireland 2. Costs of Poster Campaigns
3. Transportation Advertising - Traffic and Poster Sizes 4. Transportation
Advertising - Schedules and Costs 5. Standard Conditions of Trading 6.
Sections 31 and 32 - The Town and Country Planning Act, 1947 7. Glossary.