This concise, fast-paced book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It's about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it's from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation. In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These "high-velocity" companies range from classic startups to old-line family-run manufacturing businesses: from S.A. Robotics to Stonyfield Farms, MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it too in your company. Drawing on his rigorous, far-reaching research, you'll learn how to generate strategy organically: from the frontlines, executive suites, and everywhere in between. You'll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs. You'll learn how to uncover "bubbles worth bursting", organize your ideas and sharpen your focus, and combine high purpose with cool pragmatism. And you'll learn how to recognize when the world's getting ready to catch up, so you can outsmart them yet again! Product Description
"Champy's engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world."
- Ray Stata, Founder and Chairman of the Board, Analog Devices, Inc.
"To outsmart or be outsmarted, that is the question in modern business. Jim Champy has found the answer, in fact many answers, by looking inside amazingly successful companies. And he tells their simple stories in this book that is so delightfully short it can be read on one flight."
- Dr. Robert "Bob" Metcalfe, General Partner, Polaris Venture Partners
"In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies that have created and implemented successful strategies that are practical, market tested, and reproducible in today's global marketplace."
- Denis A. Bovin, Vice Chairman, Investment Banking, Bear Stearns & Co., Inc.
"This book shows how to spot opportunities in a world that looks, at times,
like everything is done. Jim has strung together nine pearls that reveal the essence of entrepreneurship."
- Gururaj "Desh" Deshpande, Founder and Chairman, Sycamore Networks, Inc.
Author ofReEngineering the Corporation
A New York Times Best Seller & More than 3 Million Copies Sold
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Outsmart! he's doing it again. This concise, fast-paced book shows how you can achieve breakthrough growth byconsistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.
How to reignite growth by.
. Seeing what others don't
. Breaking free of mental legacies
. Using all you know
. Changing your frame of reference
. Tapping others' successes
. Creating order out of chaos
. Simplifying complexity
. Doing everything yourself
there is not much new in management.
but there is a lot new in business.
Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy.now in a convenient e-format, at a great price!
Features + Benefits
New from James Champy: How to get to the leading edge of business, stay there, and drive a new explosion in growth!
Renew your business! Find your highest-growth opportunities and best new business models.
Learn from the companies that thrive on the leading edge, and consistently outsmart their competitors.
First in a new series of four breakthrough books by James Champy -- on strategy, marketing, leading people, and operations.
Introduction x
Chapter 1: It's a Smart, Smart, Smart, Smart World 2
Chapter 2: Compete by Seeing What Others Don't: How Sonicbids Spotted a $15 Billion Market 20
Chapter 3: Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38
Chapter 4: Compete by Using All You Know: Basics Are Blazing at Smith & Wesson 58
Chapter 5: Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture 80
Chapter 6: Compete by Doing Everything Yourself: S.A. Robotics-Reaching Into Every Detail 96
Chapter 7: Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc 114
Chapter 8: Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need 130
Chapter 9: Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables 146
Epilogue 164
Index 176
"Champy's engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world."
- Ray Stata, Founder and Chairman of the Board, Analog Devices, Inc.
"To outsmart or be outsmarted, that is the question in modern business. Jim Champy has found the answer, in fact many answers, by looking inside amazingly successful companies. And he tells their simple stories in this book that is so delightfully short it can be read on one flight."
- Dr. Robert "Bob" Metcalfe, General Partner, Polaris Venture Partners
"In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies that have created and implemented successful strategies that are practical, market tested, and reproducible in today's global marketplace."
- Denis A. Bovin, Vice Chairman, Investment Banking, Bear Stearns & Co., Inc.
"This book shows how to spot opportunities in a world that looks, at times,
like everything is done. Jim has strung together nine pearls that reveal the essence of entrepreneurship."
- Gururaj "Desh" Deshpande, Founder and Chairman, Sycamore Networks, Inc.
Author ofReEngineering the Corporation
A New York Times Best Seller & More than 3 Million Copies Sold
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Outsmart! he's doing it again. This concise, fast-paced book shows how you can achieve breakthrough growth byconsistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.
How to reignite growth by.
. Seeing what others don't
. Breaking free of mental legacies
. Using all you know
. Changing your frame of reference
. Tapping others' successes
. Creating order out of chaos
. Simplifying complexity
. Doing everything yourself
there is not much new in management.
but there is a lot new in business.
Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy.now in a convenient e-format, at a great price!
Features + Benefits
New from James Champy: How to get to the leading edge of business, stay there, and drive a new explosion in growth!
Renew your business! Find your highest-growth opportunities and best new business models.
Learn from the companies that thrive on the leading edge, and consistently outsmart their competitors.
First in a new series of four breakthrough books by James Champy -- on strategy, marketing, leading people, and operations.
Introduction x
Chapter 1: It's a Smart, Smart, Smart, Smart World 2
Chapter 2: Compete by Seeing What Others Don't: How Sonicbids Spotted a $15 Billion Market 20
Chapter 3: Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38
Chapter 4: Compete by Using All You Know: Basics Are Blazing at Smith & Wesson 58
Chapter 5: Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture 80
Chapter 6: Compete by Doing Everything Yourself: S.A. Robotics-Reaching Into Every Detail 96
Chapter 7: Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc 114
Chapter 8: Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need 130
Chapter 9: Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables 146
Epilogue 164
Index 176