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This book presents the science of creativity and innovation in a practical way and a new way of teaching called the Nonsense Method which relies on humans' ability to create sense out of apparent nonsense and have fun while doing it. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter.

Produktbeschreibung
This book presents the science of creativity and innovation in a practical way and a new way of teaching called the Nonsense Method which relies on humans' ability to create sense out of apparent nonsense and have fun while doing it. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter.
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Autorenporträt
Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.