This book presents the science of creativity and innovation in a practical way and a new way of teaching called the Nonsense Method which relies on humans' ability to create sense out of apparent nonsense and have fun while doing it. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter.
This book presents the science of creativity and innovation in a practical way and a new way of teaching called the Nonsense Method which relies on humans' ability to create sense out of apparent nonsense and have fun while doing it. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
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Autorenporträt
Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.
Inhaltsangabe
Preface Introduction Chapter 1: The Nonsense Method of Teaching Chapter 2: More Nonsense in Teaching Chapter 3: Functional Fixedness Chapter 4: Design Fixation Chapter 5: Brainswarming: Solving Problems Together Chapter 6: Analogy Blindness Chapter 7: Other Blind Spots around Goals and Assumptions Chapter 8: Solving Like Animals Chapter 9: Visual Blending Chapter 10: Unconscious Creativity Chapter 11: Evolution and Creativity Chapter 12: Diagnosing Creative Weaknesses Chapter 13: Contradictions Chapter 14: Unlimited Features Chapter 15: Back to the Childlike Appendix A: Hints and Solutions About the Author