Overfished Ocean Strategy - Zhexembayeva, Nadya
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We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity - the overfished ocean - their primary strategic consideration, not just a concern for their ''green'' division.

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Produktbeschreibung
We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity - the overfished ocean - their primary strategic consideration, not just a concern for their ''green'' division.
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Autorenporträt
Nadya Zhexembayeva is the Coca - Cola Chaired Professor of Sustainable Development at IEDC - Bled School of Management in Slovenia and a business owner active in real estate, investment, and consulting. Her recent clients include the Coca - Cola Company, ENRC PLC, Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group. She also serves as vice president of Challenge:Future, a global youth think - DO - tank. She earned her doctorate in organizational behavior at the Weatherhead School of Management, Case Western Reserve University.