David Aaker

Owning Game-Changing Subcategories

Uncommon Growth in the Digital Age

• Broschiertes Buch

Produktbeschreibung

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

Produktdetails

• Verlag: Morgan James Publishing llc
• Seitenzahl: 204
• Erscheinungstermin: 7. April 2020
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 322g
• ISBN-13: 9781642798906
• ISBN-10: 1642798908
• Artikelnr.: 58025256

Autorenporträt

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.