Martin Cutts (Writer, editor, and teacher)

Oxford Guide to Plain English

• Broschiertes Buch

Produktbeschreibung

The Oxford Guide to Plain English offers practical guidelines to help readers make their writing clearer by improving structure, word choice, grammar, punctuation, and layout. This new edition gives expert and up-to-date advice on all aspects of the writing process, from planning the material successfully to writing in the most user-friendly way.

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Produktdetails

• Oxford Paperback Reference
• Verlag: Oxford University Press
• 5 Revised edition
• Seitenzahl: 384
• Erscheinungstermin: 27. Februar 2020
• Englisch
• Abmessung: 193mm x 127mm x 24mm
• Gewicht: 412g
• ISBN-13: 9780198844617
• ISBN-10: 0198844611
• Artikelnr.: 57792343

Autorenporträt

Martin Cutts is a writer, editor, and teacher. He co-founded the Plain English Campaign in 1979, and in 1994 he founded Plain Language Commission. He gives writing-skills courses in companies, government departments, and law firms. He is a leading voice in the international plain-language movement.

Inhaltsangabe

Acknowledgements
Starting points
The thirty guidelines
Summary of the twelve main guidelines
1: Planning comes first
2: Organizing your material in a reader-centred structure
3: Writing short sentences and clear paragraphs
4: Preferring plain words
5: Writing concisely
6: Favouring active-voice verbs
7: Using vigorous verbs
8: Using vertical lists
9: Converting negative to positive
10: Using good punctuation
11: Using good grammar
12: Keeping errors in Czech: its time to Proof read
13: Dealing with some troublesome words and phrases
14: Using or avoiding foreign words
15: Undoing knotty noun strings
16: Reducing cross-references
17: Exploring and exploding some writing myths
18: Avoiding clichés
19: Pitching your writing at the right level
20: Writing sound starts and excellent endings
21: Creating better emails
22: Using inclusive language
23: Using alternatives to words alone
24: Caring enough about customers to write to them clearly
25: Overseeing colleagues' writing
26: Writing better instructions
27: Clarifying for the Web
28: Making legal language lucid
29: Writing low-literacy plain English
30: Clarifying page layout: some basics
Appendix 1: Commonest words
Appendix 2: A short history of plain-English moments
Sources and notes
Index